Journey WGLUVF

Journey WGLUVF

Why WGLUVF?

Because we don’t just wear.
We Grow, learning from our roots.
We Love, with depth and softness.
We Uplift, each other and ourselves.
We Value, beauty, craftsmanship, and femininity.
We Feel, and that is our power.

That’s what WGLUVF means.
And this is just the beginning.

Wear. Grow. Love. Unfold. Value. Feel.

WGLUVF was not just founded —
It was inherited, imagined, and ignited.

I was born into a family where hands spoke louder than words — fur artisans who treated every piece like a legacy in motion. For over three generations, my family mastered the delicate art of fur-making, creating timeless pieces that found homes in elegant wardrobes from Moscow to Milan.

Some of my earliest memories are not of toys, but of texture —
the whisper-soft brush of mink, the shimmer of fox under studio lights, the quiet hum of sewing machines late into the night.
To me, fur wasn’t fashion.
It was family.
It was heritage.

 The Birth of a Global Vision

In 2019, I stood at a crossroads:
One path followed tradition.
The other redefined it.

Together with passionate partners from Italy , WGLUVF was born to honor the soul of what came before — while giving voice to the women of today. Our mission was clear:

To create bold, sustainable, emotion-driven fashion that tells a story — her story.

Our garments are conceptualized in Milan, where artistry meets edge, and brought to life in China, where craftsmanship has been perfected over centuries. Each collection blends the elegance of European design with the precision of Eastern artisanship — a fusion of cultures, intentions, and beauty.

We don’t produce in volume — we produce with vision.
Because true luxury isn’t about owning more. It’s about owning meaning.

  Materials That Matter

We’re deeply committed to ethical sourcing and ecological awareness.

WGLUVF partners only with globally respected fur auctions — including Kopenhagen Fur, SAGA FURS, NAFA, GLMA,  — all of which follow the highest animal welfare and traceability standards. For fur accessories, we repurpose offcuts and trimmed pelts from Greece and Italy, minimizing waste while maximizing beauty.

Every item is processed by specialized dye houses and tanneries with a rich legacy of excellence. The result? Unparalleled quality — without compromise.

We are proof that heritage and responsibility can coexist.
That beauty can have conscience.

  More Than Fashion — A Movement

WGLUVF is not just a label stitched onto fabric.
It’s a philosophy stitched into the heart of every woman who wears us.

We design for the daring — women who crave substance as much as style, who aren’t afraid to be soft or strong, to lead or lean in, to shine or shift direction.

We believe what you wear should reflect where you’ve been — and where you’re going.
That your clothing can carry stories, hold memories, make statements.

Every time you put on WGLUVF, you wear more than a garment.
You wear identity. You wear legacy. You wear power.

  Looking Ahead

Our vision is evolving — just like the women we design for.

As we grow, we are expanding into new collections that speak to modern femininity in all its forms: ready-to-wear essentials, conscious loungewear, statement accessories, and perhaps even a new generation of genderless luxury.

Our future is bold, inclusive, and built on the same values we began with —
Craftsmanship. Courage. Connection.

And we’re just getting started.