About Us

About Us | WGLUVF

Wear. Grow. Love. Unfold. Value. Feel.

WGLUVF is a purpose-driven fashion brand built on a legacy of craftsmanship, sustainability, and bold self-expression. We believe fashion should be fearless, meaningful, and reflect who you truly are.

 Our Story

Founded in 2019, WGLUVF brings together three generations of fur-making expertise with a modern design perspective. Growing up in a family of skilled fur artisans, our founder inherited the intricate techniques passed down from his grandfather and father, who supplied luxury fur pieces to markets in Russia and Europe.

In collaboration with Italian and Hong Kong partners, WGLUVF was born — a brand that blends heritage with innovation. Our pieces are designed by top Milan-based designers and crafted in China, creating timeless luxury collections for bold, sophisticated women and men.

 Our Commitment to Ethical Luxury

At WGLUVF, sustainability is more than a trend — it's our foundation. We use responsibly farmed mink, fox, and Rex rabbit fur sourced from globally recognized ethical auctions, including:

  • KOPENHAGEN FUR (Denmark)

  • NAFA (Canada)

  • GLMA (USA)

  • SAGA FURS (Finland)

  • SOJUZPUSHNINA (Saint Petersburg)

Our suppliers follow strict animal welfare and environmental standards. Many of our fur accessories, like pom-pom keychains, are made using surplus pelts from Greece and Italy. Processing and dyeing are handled by specialized tanneries known for their environmentally responsible methods.

  What Makes Us Different

  • Original Designs: Every piece is crafted from original sketches with a bold, fashion-forward aesthetic.

  • Limited Collections: We focus on quality over quantity — you won’t find mass-produced items here.

  • Global Craftsmanship: Italian design meets Chinese precision, rooted in three generations of expertise.

  • Sustainability First: From materials to methods, we strive for a greener, more ethical fashion future.

 More Than a Brand

WGLUVF is a movement. A space where women can feel seen, heard, and celebrated. We believe in redefining trends, not following them — because style should be personal, powerful, and unapologetic.

Join the WGLUVF journey. This is your story, and it’s just getting started.