Behind WGLUVF

  Behind WGLUVF

Wear Green. Live Unapologetically. Value Future.

We don’t just follow ethical luxury — we lead it.

At WGLUVF, ethical luxury is not a marketing slogan.
It is our foundation, our guiding principle, and our promise to the future.

In a world overwhelmed by fast fashion and careless production, we take the opposite path — one of purpose, precision, and profound respect for nature, animals, and craftsmanship.

We believe that true luxury is not measured by price, but by integrity.

 Where Our Materials Begin

Every fur used in our collections is responsibly sourced, traceable, and ethically handled. We only work with auction houses that uphold the world’s highest standards for animal welfare and sustainability:

• 🇩🇰 Kopenhagen Fur Auction (Denmark)

• 🇨🇦 NAFA – North American Fur Auctions (Canada)

• 🇺🇸 GLMA – Great Lakes Mink Association (United States)

• 🇫🇮 SAGA FURS (Finland)

• 🇷🇺 Sojuzpushnina (Saint Petersburg)

These are not just suppliers — they are global benchmarks of ethical fur farming, where every step is transparent, regulated, and humane.

 A New Life for Every Pelt

For many of our fur accessories — including pom pom keychains, trims, and accents — we use cropped or repurposed pelts from Greece and Italy, helping reduce waste and extend the life cycle of existing materials.

The processing and dyeing of our furs are entrusted to specialized ateliers and generational tanneries, renowned for their artisan techniques and low-environmental-impact methods. Every touch of color, every finish, is refined with care — creating fur that is not only beautiful, but responsible.

 What We Use

Our core materials include:

• Farmed mink — known for its durability and softness

• Fox fur — chosen for its voluminous texture and elegance

• Rex rabbit — prized for its ultra-smooth touch and natural sheen

Each species is raised with strict attention to ethical treatment, environmental sustainability, and traceability, in line with international certification systems.

  A Commitment to the Future

WGLUVF is not just about making beautiful garments.
We are building a future — where luxury doesn’t cost the Earth.
Where style respects all life.
Where every coat, every collar, every trim stands for something greater.

We’re proud to be part of a movement that redefines fur not as a symbol of excess, but as a model for sustainable innovation.

  Because for us, fashion is not just about how it looks.

It’s about how it’s made.
It’s about how it feels — ethically, emotionally, environmentally.
And most importantly —
It’s about what it stands for.