MEET WGLUVF+1
Fashion-Forward. Purpose-Driven. Always You.
WGLUVF was born out of a simple belief — that fashion should be fast, fearless, and full of meaning.
We are more than a clothing brand. We are a movement for women who dare to express, stand out, and speak up — through style. Our pieces are designed to celebrate individuality, with trend-led collections that are as bold as the women who wear them.
Every stitch, cut, and print comes from original designs, crafted with intention. And because the future matters, we’re committed to using sustainable materials and responsible production wherever we can. It’s fashion that feels good — inside and out.
At WGLUVF, we don’t follow trends — we redefine them.
WGLUVF believe style is a story, and yours is just getting started.
🖤Journey WGLUVF
Wear. Grow. Love. Unfold. Value. Feel.
Growing up in a family of skilled fur artisans, I was immersed in the craft of fur-making from a young age. For three generations, my family has perfected the art of creating luxurious fur pieces, which were sold to markets in Russia and several European countries. I am deeply grateful to my grandfather and father, who taught me the intricate techniques that have been passed down through the generations.
In 2019, I founded WGLUVF with my Italian and Hong Kong partners, combining my family’s heritage with modern design. Our pieces are designed in Italy by Milan-based designers and meticulously crafted in China, bringing timeless luxury with a global touch.Excellent quality, elegant design and the respect for tradition, are what inspires
WGLUVF to create collections capable of satisfying the demands of the most chic and sophisticated women and men.
🌿Behind WGLUVF
Wear Green, Live Unapologetically, Value Future
WGLUVF believe style is a story, and yours is just getting started.
🖤Journey WGLUVF
Wear. Grow. Love. Unfold. Value. Feel.
Growing up in a family of skilled fur artisans, I was immersed in the craft of fur-making from a young age. For three generations, my family has perfected the art of creating luxurious fur pieces, which were sold to markets in Russia and several European countries. I am deeply grateful to my grandfather and father, who taught me the intricate techniques that have been passed down through the generations.
In 2019, I founded WGLUVF with my Italian and Hong Kong partners, combining my family’s heritage with modern design. Our pieces are designed in Italy by Milan-based designers and meticulously crafted in China, bringing timeless luxury with a global touch.Excellent quality, elegant design and the respect for tradition, are what inspires
WGLUVF to create collections capable of satisfying the demands of the most chic and sophisticated women and men.
🌿Behind WGLUVF
Wear Green, Live Unapologetically, Value Future
At WGLUVF, we are committed to ethical luxury. Our furs come from responsibly farmed animals, ensuring they are raised in accordance with the highest animal welfare standards. We work closely with suppliers who adhere to strict ethical guidelines, ensuring that every piece we create respects both the animals and the environment.
Auctions in theDenmark (KOPENHAGEN FUR AUCTION)，Canada (NAFA)，U.S. (GLMA),Finland (SAGA FURS ) and Saint Petersburg (SOJUZPUSHNINA) are the main providers of high-quality raw materials of most of our partners. For many of our fur accessories such as fur pom pom keychains we use cropped pelts from Greece or Italy. Subsequently, processing and dyeing are undertaken by specialized dye works and tanneries, contributing to the excellent results of every collection. Materials used include farmed mink, fox, Rex Rabbit.
WGLUVF is not just luxury; it's a commitment to a better, more sustainable tomorrow.
